Mission, vision, principles and values


To produce journalistic information and analysis with credibility, transparency, quality and agility, based on the editorial principles of the Folha Group (independence, critical spirit, pluralism and non-partisanship), through a modern and profitable conglomerate of media companies, that contribute to the enhancement of democracy and citizenship awareness.


To consolidate itself as the most influential media group in the country.

Principles and values

  • Economic and editorial independence
  • Commitment to the reader
  • Ethics
  • Defense of the freedom of expression
  • Defense of free enterprise
  • Pioneering
  • Respect for diversity

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