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Amazon Begins Selling Printed Books in Brazil

08/21/2014 - 09h21

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MARIANA BARBOSA
FROM SÃO PAULO

Amazon, the largest digital retailer in the world, will begin selling printed books in Brazil on Thursday, with the launch of 150,000 titles in Portuguese.

Amazon has been active in Brazil for two years, but until now it has only sold books in digital format.

Their catalogue in Portuguese began with 13,000 titles and there are now 35,000, along with the 2.2 million available in other languages.

The first test with printed products took place in February this year, when the company began to sell the digital e-book reader Kindle, according to Alex Szapiro, director of Amazon in Brazil.

Amazon would not specify the number of titles it has stocked in its 10,000m2 warehouse (the size of an entire block) in Barueri, in Greater São Paulo.

For the last few weeks, whoever passed in front of a publisher in Belenzinho, in São Paulo, might have got an idea of the size of the operation: 42 trucks were loaded with books destined for the warehouse in Barueri.

"We're not dealing only in bestsellers, there's long tail as well," says Szapiro, referring to the writer Chris Anderson's theory that in internet retail, profits come from the sales of small quantities of a wide variety of products.

The retail of printed books is just the beginning of an operation that will later include other products. Amazon, however, would not comment on when that might happen.

Translated by TOM GATEHOUSE

Read the article in the original language

David Ryder/Getty Images/AFP
Amazon.com founder and CEO Jeff Bezos; the largest digital retailer in the world will begin selling printed books in Brazil
Amazon.com founder and CEO Jeff Bezos; the largest digital retailer in the world will begin selling printed books in Brazil