Created by Brazilians, Piipee Tries to Reduce the Usage of the Flush

12/19/2014 - 09h44

Christened with the suggestive name Piipee, a company from Bento Gonçalves, in the southernmost state of Rio Grande do Sul, vows to end the smell of urine in public toilets as well as save water.

The solution: a formula composed of perfumes, natural solvents and pine and eucalyptus oils that, mixed with urine, turns the liquid green.

The founder of the company, Ezequiel Vedana Rosa, 26, says he had the idea four years ago.

He explained that the formula slows down the process in which urea, the substance present in urine, turns into ammonia, the substance responsible for the bad smell.

Ezequiel majored in international relations and said that the product was developed at home.

As he got close to a formula similar to the one currently in use, Rosa sought the help of a chemical engineer in order to make the product commercially viable. "I spent two year smelling pee out of a cup", he said.

In addition to eliminating smells, the company will also sell a tablet holder. It will have two parts, one that can be mounted onto the wall where it can activate the other part mounted inside the toilet.

Each holder should cost between US$9 and US$13, and each refill, that lasts for 250 flushes, will cost between US$1,90 and US$2,25.

Translated by CRISTIANE COSTA LIMA

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	Divulgação
	Piipee vows to end the smell of urine in public toilets as well as save water