More Brazilians Adopt Conscious Consumerism

07/26/2018 - 12h48

A healthy life is the top priority on the wish list of Brazilian consumers. Access to clean water, a diet of fresh and nutritious food, free time to spend with people they like, reducing the amount of trash and the impact of energy production are also in their ranking of preferences, which shows a sustainable lifestyle.

Along with this trend, the desire to have their own cars endures.

This portrait was drawn up from the survey of the Panorama of Conscious Consumption in Brazil, which the Akatu Institute in São Paulo disclosed on Wednesday, July 25.

In all, 1,090 people over the age of 16 were interviewed - these were Brazilians of all social classes across 12 capitals and metropolitan regions. The survey was held between March 9 and April 2, 2018.

To reach the ranking of consumers' top ten preferences, several behavior options were shown and interviewees could point which were the most and the least desirable.

The most common consumer desire is a car, according to the answers of social classes C, D and E (people with an average income of between R$ 708.19 and R$ 2,965.69).

The survey also identified the growing number of Brazilians who already include more than five sustainable practices in their everyday activities, the so-called beginners in sustainable consumption: in 2012, these represented 32% of the total, and now they amount to 38%.

"The survey shows that there is a desire to have more sustainable habits; however, this desire does not suffice," says Helio Mattar, the Chief Executive Officer of Akatu.

Translated by THOMAS MUELLO

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