ADVERTISING

Latest Photo Galleries

Signs of Tension Signs of Tension

Published on 04/11/2016

Rio: a City in Metamorphosis Rio: a City in Metamorphosis

Published on 11/19/2015

Brazilian Markets

18h22

Bovespa

-0,98% 77.363

16h43

Gold

0,00% 117

17h01

Dollar

-0,15% 3,8400

16h30

Euro

+0,49% 2,65250

ADVERTISING

Cities in the State of Santa Catarina Fight for Title of Brazil's Coldest Cities

06/22/2018 - 12h15

Advertising

IVAN FINOTTI
SANTA CATARINA

A battle of frost and media has been fought among the cities of São Joaquim, Urubici and Urupema, in the region of Serra Santa Catarina, for the last ten years. The cities compete for the title of the coldest city in Brazil.

The war is waged on two fronts: the (costly) implementation of weather stations, which attempt to record the lowest temperatures, and the (free) sending of photos and videos to newspapers and TV channels. The winner: tourists.

The main target of the cities is Leandro Puchalski, meteorologist of NSC, a broadcasting network of Rede Globo in Santa Catarina.

Which is the coldest, Puchalski? "There's no telling. Is it the coldest point? Or the annual average? Each city will choose a criterion. The fight is so fierce that Urupema, with less than 3,000 inhabitants, has three official weather stations!"

Urupema recorded the lowest temperature this year: -6.6 °C, and one of its tourist attractions is a frozen waterfall.

Urupema has only two hotels and seven hostels, with 250 beds, against 185 hostels (3,000 beds) and 50 restaurants in Urubici, a city far more prepared to receive tourists.

Foto: Victor Parolin/Folhapress
URUPEMA, SC
URUPEMA, SC

São Joaquim, which has 25 accommodation options, is the most famous city in the battle. For years Jornal Nacional airs stories on the city, showcasing its square with frozen trees - the result of hoses tied to them, pouring water onto their branches.

Translated by ANA BEATRIZ DEMARIA

Read the article in the original language

+Latest news in English

* "[Military Intervention in Rio: Less Robberies, More Police Related Deaths
]":https://www1.folha.uol.com.br/internacional/en/brazil/2018/06/1971976-military-intervention-in-rio-less-robberies-more-police-related-deaths.shtml

You have been successfully subscribed. Thanks!

Close

Are you interested in news from Brazil?

Subscribe to our English language newsletter, delivered to your inbox every working day, and keep up-to-date with the most important news from Brazil.

Cancel