Duda Mendonça, Lula's 2002 Political Campaign Strategist, Dies at 77

He lived at his peak in the 1990s and 2000s and became involved in corruption cases

Publicist Duda Mendonça, a remnant of the heyday of political campaign strategists and marketers, died at the age of 77 in São Paulo this Monday (16).

SAO PAULO, SP, BRASIL. 12/06/2013. Duda Mendonca. (Fotos: Victor Moriyama/Folhapress, PODER) - Folhapress

He was known for leading electoral campaigns such as the one that led PT Luiz Inácio Lula da Silva to his first presidential term, in 2002.

The cause of death was not reported. Duda had been hospitalized since June at Hospital Sírio-Libanês. According to GloboNews, he was treating brain cancer.

In advertising, Duda valued the use of popular language and jingles.

"He was a genius in political communication. His work in the 2002 campaign is already in history as one of the most beautiful and sensitive campaigns in our history," Lula said.

In his trajectory, the advertiser was implicated in corruption investigations such as monthly allowance and Car Wash Operation.

A Baiano from Salvador, Duda, was born José Eduardo Cavalcanti de Mendonça, had five children and was married to Aline Mendonça.

Translated by Kiratiana Freelon

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