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Resorts Have a Drop in Occupancy and Rates in Brazil

09/07/2015 - 15h19

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MARIA CRISTINA FRIAS
FROM SÃO PAULO

The increase in the dollar exchange rate might impact the resorts results in the country just in the second half of this year.

In the first six months, the companies in the sector fell by 0.6% in the occupancy rate of rooms and 9.1% in the average daily price, according to a research from the University Center Senac, commissioned by Resorts Brasil (industry association).

"The dollar´s rise inhibits Brazilians from traveling abroad and makes the country more competitive in the international market, but its effects are not so fast", says the association´s president, Daniel Guijarro.

"From July on, we should already see a difference", he adds.

July data is not concluded yet. In June, the occupation has already risen 7.3% (increased from 42.7% to 45.8%).

"But it is a difficult month to compare with, because of the World Cup. Last year, while enterprises that hosted delegations were very successful, the ones that didn´t do that did very badly."

However, the rates in June had the worst performance of the year. They totaled R$ 475.86 (approximately US$ 123.3), representing a decline of 25.2%. In the same month of 2014, the average was R$ 671 (approximately US$ 173.8).

"The corporate market strongly negotiates prices. If the share of this segment grows, values retreat. There are also promotions in the leisure sector because of low occupancy."

Translated by DENISE MOTA

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