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Coworking Space Boosts Synergy Between Startups and Technology Giants

08/16/2018 - 15h11

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TATIANA VAZ
SÃO PAULO

Technology changed more than entertainment; it also changed how companies do business. It's mandatory to anticipate challenges and learn how to work in collaboration.

This is why Bradesco, one of Brazil's largest banks, created a coworking space, called InovaBra Habitat, last February, and set it up in São Paulo's downtown.

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InovaBra
InovaBra Habitat

In InovaBra Habitat, 153 startups, 25 large business, 10 tech companies, along with investment funds, researchers and consultants, all interact and work together to develop new technologies to benefit all people.

"More than a coworking space, this location was created with co-innovation in mind, to make sure that relationships and cooperation are the main results, "says Fernando Freitas, 36, executive superintendent for innovation at Bradesco.

Startups pay R$ 700 (US$ 180) a month for a small office, while large businesses pay R$ 2,800 (US$ 720), tech companies R$ 3,200 (US$ 820) while investment funds and consultants, R$ 1,189 (US$ 305).

"We created incentives to attracts all sorts of businesses," says Freitas.

It's necessary to apply for a spot in the coworking. Bradesco selects the applicants, based in the type of business and maturity stage.

IBM is one of the large businesses present in InovaBra Habitat. The US company has been renting an office there since March to stay close to both startups and clients.

"Our main goal is to foment, democratize and innovate use of our technology," says Stéfany Mazon, 22, IBM's AI specialist.

Translated by NATASHA MADOV

"[Read the article in the original language]"https://www1.folha.uol.com.br/seminariosfolha/2018/08/coworking-incentiva-simbiose-entre-startups-e-grandes-da-tecnologia.shtml

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