Having a red hat, sleigh, and a little help from the elves is no longer enough for Santa Clause. Now it is also necessary to work on TikTok, dominate Google, and have an Instagram profile.
After all, the new coronavirus pandemic dropped a bomb on Christmas - Santa Claus is a risk group and cannot leave his house, pick up children, and deliver gifts.
So that the "grinch" doesn't steal Christmas, the holiday is not canceled, but Santa Claus is betting on technology.
Orlando Brandão, an excellent old professional, adapted his home to become a virtual Santa Claus in the pandemic. He sits in a green studio, with lighting and a camera tripod. The 59-year-old actor has no doubts about the existence of Christmas during the quarantine.
"Sometimes people say that there will be no Santa Claus this year. But it will!" he said. He lives in Campinas and works in the shopping centers of the Ancar Ivanhoe chain.
The idea is to maintain interaction, but with social distance. This year Santa Claus will be available to chat in virtual conversations of up to five minutes via the internet.
Translated by Kiratiana Freelon