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If Forced to Spend Money on Cultural Activities, Brazilians Prefer to Go to the Movies

07/24/2018 - 11h52

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NATHALIA DURVAL
SÃO PAULO

According to residents in 12 Brazilian capitals, the main cultural activity consists of going to the movies. Or at least that's what research released on Tuesday (the 24th), and conducted by research firm JLeiva Cultura e Esporte and the Datafolha Institute, seems to suggest.

The objective of the survey was to analyze how Brazilians spend money on entertainment and arts. 10,630 people aged 12 and up were interviewed in the country's 12 most populous capitals: Belém, Belo Horizonte, Brasília, Curitiba, Fortaleza, Manaus, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Luís and São Paulo. The results demonstrated that 64% of respondents have been to a movie theater in the past 12 months. In state capital São Paulo, the number of movie-goers reaches 67%, placing the capital in 4th when it comes to people who frequent movie theaters. Porto Alegre is in first with 70%.

According to data from the survey, 72% of respondents from 12 capitals (approximately 23.7 million people) said that they either only attend free events or that they at least privilege free events over paid ones.

Leonardo Wen/Folhapress
According to residents in 12 Brazilian capitals, the main cultural activity consists of going to the movies
According to residents in 12 Brazilian capitals, the main cultural activity consists of going to the movies

In São Paulo the figure goes up to 75%. Men and women go to the movies at approximately the same ratio: 48% versus 52%, respectively. A majority of those who go are 34 years old or older and are usually accompanied by their families or a date (58%). Almost half of moviegoers (49%) have high school degrees while members of social classes A and B make up 48% of attendees.

Trailing behind movie theaters are shows (46%) and street parties (42%). Concerts are in last place: merely 11% of interviewees have been to one in the last year.

Translated by THOMAS MATHEWSON

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