The reopening of the cultural sector in Brazil is already underway, and two thirds, or 66%, of Brazilians say they intend to carry out at least one on-site cultural activity in the coming months, according to a survey by Datafolha in partnership with Itaú Cultural published this Thursday (8).
This percentage is higher than those who say they have carried out cultural activities in the last 12 months (52%).
With the reopening, going to the cinema is the most popular activity among Brazilians — 44% say they intend to go to movie theaters. Then there are musical shows –40% - and children's activities –38%.
The list of activities targeted at the post-reopening is completed by libraries –36% -, cultural centers –36% -, theater –30% -, museums —29% -, dance –29% -, circus –29 % - and soirees –25%.
Cinema is also the activity that Brazilians most missed during the pandemic –30% -, followed by musical shows –24% -, while 16% say they have not missed any cultural activity.
Among those interviewed who indicated they intend to carry out cultural activities in the coming months, more than half, or 54%, say they feel safe for this after the reopening. Men - 63% - are safer to attend activities than women - 47%.
Translated by Kiratiana Freelon