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Doctors Are Competing for More Views on YouTube
06/18/2018 - 12h51
FROM SÃO PAULO
Doctors are competing for more views on YouTube. Sex is one of the topics that Bruno Jacob, 29, most talks about on his YouTube channel, which he launched one year ago. His first platform was Instagram, but then the gynecologist migrated to YouTube. His channel has more than 400,000 subscribers.
Dr. Jacob refers to those who follow his channel as "ginequetes" and waters down his language in order to attract fans and gain popularity. "I learned how to play the guitar and make sushi through videos. What do I have to teach? Gynecology."
|Bruno Santos/ Folhapress|
|Gynecologist Bruno Jacob|
According to him and to obstetrician Laura Lúcia Martins, 44 (who has 240 thousand subscribers), the little time they have for appointments and the concern to pass along information in an accessible way were what led them to undertake this recent initiative.
"Everyone knows about basic dental hygiene: flossing and brushing their teeth after meals. My dream is for women to know about basic care when it comes to their private parts," Dr. Martins said.
Some doctors have over one million subscribers. Among them is Dayan Siebra, 43, a vascular surgeon and specialist in orthomolecular medicine, who claims to spend most of his time committed to the new activity. He said that he manages to earn US$ 8,000 (R$ 30 thousand) a month through advertisements on YouTube.
On the other hand, Lucas Fustinoni, 30, who has also surpassed the 1 million subscriber mark, set up a mini studio at his home and put together a small editing team. He will soon start posting videos in English and plans on posting videos in Mandarin at some point.
Translated by THOMAS MATHEWSON
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