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Number of Brazilian Radio Stations to Broadcast World Cup Plummets

06/13/2018 - 11h54

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EDUARDO GERAQUE
MOSCOW

After the growth recorded in the last two World Cups, the number of Brazilian radio stations which will broadcast the games has dropped, reaching a level similar to that of the tournament held in South Korea and Japan in 2002.

The high cost of broadcasting a championship so far from home and prices charged by FIFA have made the work of several radio stations impossible.

According to the official list released by FIFA, 15 Brazilian radio stations bought the rights to broadcast the games. Not all of them, however, will send large teams to Russia. All radio stations usually broadcast tournament matches through an 'off the tube' system, watching the game on TV, in the host country or even in Brazil.

Foto:Fernando Calzzani/PHOTOPRESS
Moscow - FIFA World Cup Russia 2018
Moscow - FIFA World Cup Russia 2018

Among Brazilian radio stations, Transamerica, from São Paulo, should have one of the largest teams of broadcasters in Russia, composed of 12 members.

The number of radio stations currently registered is similar to that of the World Cup in Japan and South Korea, when 12 Brazilian radio stations broadcast Brazil's fifth World Cup victory.

The radio, in Brazil, dominated all World Cup broadcasts until 1966. After 1970, it started fighting off competition from TV channels. In 2006, 12 years ago, the Internet joined the competition.

Translated by ANA BEATRIZ DEMARIA

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