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To distance themselves from Eike Batista, company names will lose the 'X'
10/24/2013 - 09h04
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RENATA AGOSTINI
SHEILA D'AMORIM
FROM BRASÍLIA
LLX, the Brazilian logistics company, will change its name and command. Eike Batista will continue as a shareholder, but the new controller, the American group EIG, wants to disassociate the future of the enterprise from the name of the entrepreneur.
The first transformation will be done on the branding. This had previously done with MPX, which was renamed Eneva after the entry by the German energy utility E.ON. Folha has learned that the company will be renamed Açu Logistics, a reference to the Açu Port in Rio de Janiero, the sole asset of the company.
The oil company OGX will also be renamed after bankruptcy protection. One option could be Brazil Oil, but that has yet to be decided.