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ADVERTISING
Final Result of the Banco do Brasil Bid Got Leaked 4 Days Early
04/25/2017 - 11h38
Advertising
DANIELA LIMA
PAINEL COLUMN EDITOR
The name of the company that finished in first place for the Banco do Brasil bid was revealed to Folha four days before the official results were released.
The amount of money behind the winning bid, which was selected this Monday (the 24th), is the greatest amount that the Temer administration has managed to collect so far.
Multi Solution came in first on a list of three companies that will all manage the bank's advertising department over the next 12 months with a yearly contract of R$ 500 million (US$ 160 million) which may be renewed for up to 60 months.
News that Multi Solution was among the winners was notarized by Folha last Thursday (the 20th), which also published a statement in the Sunday edition (on the 23rd).
Banco do Brasil said the process was in strict compliance with the law, and that objective criteria were used in order to define the winning bidders.
The advertising agency denies it was given any leverage and stated that the result is a "reward of 20 years of hard work".
Translated by THOMAS MATHEWSON