In Brazil, Music Consumers Choose Streaming over Downloading

04/22/2015 - 09h44

The consumption of downloading music may soon come to an end. Its replacement by streaming contracts is growing faster in Brazil, according to data published by the phonographic industry.

Streaming currently represents the majority (51%) of digital music sales in the country, leaving downloads (such as iTunes) in second place, with a total of 30%, and mobile ringtones with the remaining 19%.

The scale-up of streaming services, which allow the subscriber to access and listen to a catalogue of millions of tracks without manipulating files, reached 53.6% here and 39% worldwide.

"We have a growth that is even difficult to be analysed because it is exponential", says Business Director of Latin America for Napster, Roger Machado.

"The increasing use of smartphones creates more favourable conditions for the industry's significant growth", said Paulo Rosa, president of the Brazilian Association of Record Producers (ABPD).

Last week, the International Federation of the Phonographic Industry (IFPI) announced that digital revenues matched physical sales revenues from CDs, DVDs and vinyl for the first time.

In Brazil, according to ABPD, digital formats are almost there: they are 37.5% of the total revenue, compared with 40.6% of physical sales.

Translated by JULIANA CALDERARI

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