Get to Know the New Look of the Folha Website

01/16/2014 - 08h53

Wednesday marked the debut of a new look for the Folha website. The changes have improved the presentation of the news stories, which are now more clearly organized.

The headlines now appear in a font previously exclusive to the printed version of the newspaper.

Reading articles is now easier, with less visual interference. The articles are also written in a new font and in a larger size. Moreover, the webpages now load faster than before.

The homepage (www.folha.com ) now has personalized features and gives greater prominence to exclusive Folha material, such as the editorials, columnists and bloggers.

Visually, it is a style closer to the printed version of the paper, and another step closer to the integration of the two platforms, a goal to which Folha has been working towards in recent years.

In 2010, Folha unified its editorial teams: that responsible for the printed version and that which until then had been responsible only for the website.

In 2011, the newspaper created an application for tablets and smartphones.

In 2012, Folha began to publish online content restricted previously to the printed paper, as well as broadcasting content on television. In the same year, it began to operate a paywall system for readers frequently accessing digital content, a measure successful in attracting new subscribers.

In 2013, it changed working procedures of its editing team in order to improve real-time production, and from 2010 to 2013, its online audience increased by 77%, according the average number of pages accessed per month.

"The results show a clear public interest in quality journalism, which is what Folha tries to achieve, following professional criteria," affirms the paper's executive editor Sérgio Dávila.

Translated by TOM GATEHOUSE

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	Reprodução
	The headlines now appear in a font previously exclusive to the printed version of the newspaper