Internal Demand for Live Flowers Takes Off and Brazil Even Has to Rely on Imports

02/15/2018 - 11h18

Every year that goes by Brazil loses more and more ground in the international market for flowers, a business that generates US$ 60 billion annually.

Exports in 2017 fell to US$ 12.7 million, the lowest level in nearly two decades. To illustrate the magnitude of the reduction, in 2008 Brazil managed to export US$ 36 million in flowers to international customers.

The reduction in exports is partly due to the rise of new cultivation centers which are more competitive in other countries but is also related to the unexpected growth of the internal flower market in Brazil.

At the same time that doors to international markets are closing, internal ones are opening at a rate that would make any other economic segment jealous.

Last year, demand for flowers grew by 15% in some Brazilian regions, notably among them São Paulo. The national average growth rate was 8%.

Local producers are having difficulty meeting demand and filling orders, which is transforming Brazil into an important flower purchasing country. Last year imports reached a record level of US$40.5 million.

The transformation of the domestic market is so great that some producers believe that Brazil won't go back to being a major player in the international market, especially the segment for cut flowers (roses, chrysanthemums, lilies, for example).

A return of Brazil to international markets faces many challenges. One of them is an unfavorable climate for the cultivation of species native to temperate climates.

Translated by LLOYD HARDER

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	Last year, demand for flowers grew by 15% in some Brazilian regions, notably among them São Paulo