Luxury-Branded Apartments Arrive in Brazil

Construction companies launch projects with Porsche, Lamborghini and Versace for high-end clientele

São Paulo

Buildings branded with international luxury brands have arrived in the national luxury real estate market. Among the partnerships with national construction companies are brands such as Porsche, Lamborghini and Versace.

In São Paulo, which concentrates this type of development, in October, Gafisa pre-launched the Tonino Lamborghini Apartments San Paolo, in Jardins, with the family's lifestyle brand best known for its sports cars.

The brand can be seen in the lines of the façade, with an angled line, and in the decoration of the common areas, which will carry furniture and decoration items imported from Italy, with the company's logo.

Guilherme Benevides, executive director of Gafisa, says that having an associated brand helps to attract attention to the project.

In September, Cyrela launched Tree House and Garden House Porsche Consulting at Jardim Europa in Porto Alegre. Both had the business consultancy of the VW group car brand.

The same developer is building the Milano Lifestyle by Versace Home in São Paulo, in partnership with the developer Lavvi, which takes the fashion label to Moema.

Translated by Kiratiana Freelon

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