A group of 36 large companies expressed concern publicly about the deterioration of Brazil's image abroad. The attitude reflects the growing pressure they feel from foreign investors and business partners on the environmental issue.
Pushes to boycott Brazilian products are already reported, and the presidents of large companies have reported a drop in the capital contributed this year. This information was brought up by businessmen to Vice President Hamilton MourÃ£o, head of the Amazon Council, during a meeting on Friday (10).
Environmental charges are nothing new for Brazilian companies, but one component raises the pressure and the tone of the negotiations, assess experts: the environmental policy of the Jair Bolsonaro government. In particular, data on deforestation and fires in the Amazon, which reverberated abroad.
"We are feeling pressure from both customers and investors," said Marcelo Bacci, director of Suzano. "We are on the verge of losing a deal with the European Union due to bad environmental policy. It is damage without dimensions", said Pedro Passos, from Natura.
Translated by Kiratiana Freelon