Brazilians Focus on Family Topics on WhatsApp

19% of Brazilians who have social media follow president Jair Bolsonaro

São Paulo

Brazilians say they discuss family matters more than politics on WhatsApp, according to Datafolha research on the use of social media and the behavior of users on the messaging application.

Sixty-nine percent of respondents said they have an account at WhatsApp. Research participants said the most discussed topics in the groups are family (39%), work (31%), politics (30%), friends (15%), soccer (14%), school (13%) and religion (12%). The answer was spontaneous and multiple; that is, one interviewee could cite more than one theme.

A logo of WhatsApp is pictured on a T-shirt REUTERS/Rupak De Chowdhuri/File Photo ORG XMIT: MUM09 - REUTERS

Datafolha surveyed 2,086 people on July 4 and 5 in 130 counties across the country. The margin of error is two percentage points, plus or minus, and the confidence level is 95%.

The survey also points out that 7 out of 10 Brazilian adults, or 72%, say they have an account in at least one social network or application. The most popular is WhatsApp (69%), followed by Facebook (59%), Instagram (41%), and Twitter (16%).

Among those who say they have a social network account, 19% say they follow President Jair Bolsonaro (PSL) in at least one network, compared to 44% who do not follow the president.

Among those surveyed by Datafolha who have WhatsApp accounts, half (49%) participate in up to five groups, and only 24% do not participate in them - the average participation is seven groups per user.

Translated by Kiratiana Freelon

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