Folha grew and led circulation among newspapers in the country in 2019. It had the highest monthly average of payers among periodicals, in the sum of its digital and printed versions, according to IVC Brasil (Instituto Verificador de Comunicação).
In the general calculation of last year, Folha recorded a monthly average of 328,438 daily copies paid, an increase of 6.4% compared to the 2018 average.
O Globo came in second, with 323,172 copies, and O Estado de S. Paulo in third, with 242,373.
Also, according to the IVC, Folha led in 2019 in the monthly average of digital circulation (236,059), followed by Globo (213,352) and State (141,536).
In Brazil, Folha pioneered the adoption of the system called porous paywall (limit of articles available for those who do not subscribe to read for free), a strategy that is also used by the largest newspapers in the world, such as the New York Times and Washington Post, for example. Since then, it has been a leader in digital signatures.
Folha assumed the first position in the circulation of newspapers in 1986. Except for an interval from 2010 to 2013 and a few specific months outside, Folha's leadership has been constant for more than three decades.
Translated by Kiratiana Freelon