One of Pelé's seven children, former goalkeeper Edinho said this Monday (15) that he is seeking investors to take over the brand of the King of football, currently controlled by the Sports 10 office and managed by American businessman Joe Fraga.
The speech was given during the opening for public visitation of the mausoleum where the body of Pelé (who died in December) is located, in the vertical cemetery Memorial Necrópole Ecumenica, in Santos, on the coast of São Paulo.
"I seek to bring together investors to be at the forefront of the brand again. It is a challenge because there are very high values", said Edinho. "This is my dream. I want to be able to represent it in every way."
According to Edinho, the intention of Pelé's family is to make the new space available not only for public visitation but as part of an elaborate tourist itinerary in Santos.
Translated by Cassy Dias