For humanity to evolve, pioneers take risks as guinea pigs and open paths – this is how it is in medicine, with volunteers testing new drugs, or in the space race, with astronauts investigating planets.
Gastronomy also has its combatant: he eats sweet noodles first so that other mortals know the risks of the experience.
His name is Braian Rizzo. The 32-year-old gaucho works on the front line of low cuisine, the one equipped with a lot of monosodium glutamate and trans fat.
His official title: "sommelier of dubious foods," as his biography says on the networks. The guns: a decade of experience eating junk and two cameras to record it all.
There are already almost 150,000 followers on his Instagram profile, confident in the assessments that Rizzo makes of processed foods such as soft drinks, cereals, chocolates, and sandwiches.
Before exposing courage on video, he subjected himself to the ultra-processed only in photographs. He would post the food records on his Instagram stories, and there he began to notice the growing interest of his followers in his opinions.
"I asked in the caption, 'so, can I try it?'. One of the photos that rocked was the pastel burger, which I confronted in 2020. I ate and felt very sick; it was very greasy. The stories broke records. It was very cool ."
Translated by Kiratiana Freelon